It's a modern twist on an old paradigm: prolific ascent giving way to inevitable decline. Once, the epitome of success, the vibrant sun to a dynamic solar system. Now, a lumbering afterthought to the parade of bright new stars. Then, in some fit of desperation, the has-been strips away the vestiges of a former self, slicks everything back and goes metro.
As social media is embraced by the financial services industry, corporate websites have become the critical tool in marketing and brand strategy for financial services. Forbes.com shares how things like proper content strategy and effective web design will revitalize the life and potency of your brand.
Design is often misunderstood as decoration. Understanding what design is, and what it isn’t strengthens the role design can play in adding value to your business . New advances in web design allow for new ways to strengthen user experience, but only when paired with strategic planning.
A designer with a history of family loss to breast cancer poignantly demonstrates the power of metaphor to help a nonprofit cause create a lasting emotional connection. The Worldwide Breast Cancer Project uses design to cross language and cultural barriers, driving home the issues surrounding a global disease in the process.
While some brands seem to be a ‘perfect fit’ for Pinterest, lots of brands are still fumbling around in the dark trying to figure it out. These ten brands illuminate ways in which brands can use the newest social media innovation to generate brand awareness and push their marketing initiatives.
Believe it or not, WordPress is becoming the norm to deliver even robust website experiences. As people are using mobile devices to consume online content, designing responsive site experiences to meet them has become more critical than ever before. These five tips are a good primer on how to create responsive WordPress theming that fluidly translates across multiple user platforms.
Now that the dust has settled on the Susan G. Komen Foundation's disastrous and embarrassing handling of their partnership with Planned Parenthood, it's a good time to take a step back and understand how an organization that does so much right could have gotten this one so wrong.
Maximizing Design Firm Relationships During the Budgeting Process
Last month I outlined three ways for nonprofits to maximize design firm relationships: Leveraging Simple, actionable strategies to leverage their experience to help with the budgeting process, planning together for stakeholder input, and collaborating on project success metrics. Today I’ll dive a bit deeper into how an experienced design firm provides valuable insights as you’re putting together a budget for your nonprofit’s web redesign project.
Pinterest has taken the social media world by storm and savvy businesses know to maintain their own board as a marketing and branding venue. It emotionally connects users to brands and provides targeted focus groups that are essential to building your brand.
The work of designers, like writers, is to evoke a particular emotion out of their viewers. Successful and powerful emotional design occurs when the viewer is subconsciously affected by design in the exact way the designer meant it, and leads to strong brand loyalty.
Strategy must be at the heart of all nonprofits actions, large or small. Social media is ripe with venues that benefit from a strong and clearly defined strategy. These 7 tips help identify the elements necessary in building such a foundation for your nonprofit.
Visibility is key for nonprofits, and imprinted products like mugs, totes, & shirts, are the most productive items—but the value a nonprofit garners from imprinted products as a whole can be measured on a cost & impact scale.
The conventional strategy for policy reports is to cater to a specialized cadre of industry insiders. This often results in dry, linear documents, interspersed with the requisite stats and charts to support their policy recommendations. While this approach can certainly help get your ideas down on paper, it doesn't do much to get your audience to notice you and your message over the thousands of others vying for their attention.
Brand is all about context. Seeing people in the multiple contexts of ‘SoLoMo’ (Social, local, mobile), makes it easier to design the targeted brand context that is at the hear of every smart marketer’s strategy.
‘Infographic Thinking’ creates a reading experience that encourages critical thought. Visual communication allows design and content to engage the viewer in the process of interpretation so that infographic design becomes a language.
Without the help of web designers small business often suffer from poor navigation, no clear calls to action, bad color & contrast of words to background, unstructured content, clutter. Fixing these will create great user experience and grow your bottom line.
If you’ve been frustrated by Google Maps’ lack of ease in design customization, the answer is Google Maps Colorizer. It conveniently transfers your HEX RGB colors to the HSL colors used by Google Maps.
The nation’s leading breast cancer advocacy organization committed a grave branding error by ending its decades-long partnership with Planned Parenthood. Though it has now reneged on its decision, the damage to the Komen brand equity has been done.
The Dream Factory showed how showed how adding emotion to their previously stale brand can bring a nonprofit to life with whimsy and optimism. The aspirational results embody their mission to fulfill once-in-a-lifetime dreams of Manitoba children suffering from life-threatening diseases.
Good solutions pop up only after someone has identified a problem. Brainstorming problems rather than solutions reworks the process and leads to increased creativity, while an open over closed office design is integral to embrace the chaotic reality of creativity.
State of the State of the Union: Power(Point) to the People?
On January 24th of 2012, President Barack Obama delivered the State of the Union address. For the second time, the White House made it available online with a special enhanced broadcast complementing the speech with onscreen presentation graphics.
I know what you're thinking—a Powerpoint from the President? Who does he think he is, Ross Perot? Our founding fathers must be turning in their graves.