Trick Out Your Online Brand
Nonprofits generally struggle to craft clear and specific calls to action because they over-generalize. Merely saying ‘Stop Hunger’ doesn’t cut it. Supporters need to know what to do and how to do it. These 5 tips and infographic help define how to craft a compelling and informative call to action.
Ever forget your username or password to any specific site because you just have too many lying around? OneID attempts to resolve this inconvenient security issue with a single-click login that can also be set up to include your credit card number and billing information.
With smartphone and tablet sales booming, more and more of your nonprofit supporters are browsing your website on mobile devices. Nonprofits have been slow to launch mobile websites, but with this dramatic shift in web communications, it has become even more integral for your nonprofit’s website to get user-friendly and tech savvy.
Labeling is Enabling. As the engine that drives your user experience online, every detail that goes into constructing the navigation of websites or apps is important. From getting the choices of labels for sections and pages to smart use of symbols, pictograms, & icons, Smashing Magazine offers 6 navigation design guidelines to get you on the right track.
Nonprofit controversies for Susan G. Komen and Kony 2012 have proven that whether you’re right and the media is wrong, or vice versa, effectively managing the situation is critical to protecting your brand. John Burke offers solid examples of crisis situations and how to handle them, as well as tips on key points for which to have a ready plan-of-action in case of a media emergency.
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