5 Ways to Make Your Nonprofit Engage Using Facebook Timeline

Now that you’ve adjusted to having to use Facebook’s new Timeline format, it’s time to take advantage of what it does best to generate engagement for your cause. While building an effective social marketing strategy through Facebook takes time and consistent effort, these 5 quick tips highlight the most important ways your nonprofit can adjust your approach using Facebook Timeline to generate a stronger social media presence and drive audience response.

Putting Pinterest to Work for Your Brand (Part 2)

In last week’s introduction to Pinterest, I discussed how businesses and nonprofit organizations should approach using Pinterest to better target audiences, create a brand presence, and ultimately motivate audiences to act.

Putting Pinterest to Work for Your Brand (Part 1)

Social media’s newest network has proven to be a branding goldmine. Seemingly out of nowhere, Pinterest has become one of the top five referring sources on the Web for retailers, and holds an undeniably addictive appeal to online audiences. But much like the early days of social media, there’s a lot of fumbling around going on by brands trying to figure out how to put Pinterest to use in a meaningful way.

The 6 Best Web Type Services: Part 2

Web Typography: A Critical Element of a Strong Brand.

Web typography is here and you can use it can strengthen your brand online now. Finally you can extend your valuable brand typographic guidelines to your online properties without images or Javascript workarounds. In Part One of this series, I reviewed three subscription-based web type services. In this second part, I'll take a look at three download-oriented sites (where you host your own font files) - one paid service and two free ones.

The 6 Best Web Type Services: Part 1

Finally, Brand Typogaphy Online Made Easy!

So, you've finally spent the time to get your branding right, blowing up all that inconsistent ad-hoc work done across the years and turning it something cohesive and consistent. Your brand guidelines are all set and your print collateral is all built on the new typography that is a major component of your brand identity. But what about online?

Maximizing Design Firm Relationships by Managing Stakeholder Input

There are so many great ways for non-profits to maximize relationships with design partners. My last post addressed the budgeting process, and in this post I’ll talk about managing stakeholder input.

Intervention: Brand Identity Crisis Edition

It's a modern twist on an old paradigm: prolific ascent giving way to inevitable decline. Once, the epitome of success, the vibrant sun to a dynamic solar system. Now, a lumbering afterthought to the parade of bright new stars. Then, in some fit of desperation, the has-been strips away the vestiges of a former self, slicks everything back and goes metro.

Stepping Back From Komen's Brand Disaster

Now that the dust has settled on the Susan G. Komen Foundation's disastrous and embarrassing handling of their partnership with Planned Parenthood, it's a good time to take a step back and understand how an organization that does so much right could have gotten this one so wrong.

Maximizing Design Firm Relationships During the Budgeting Process

Last month I outlined three ways for nonprofits to maximize design firm relationships: Leveraging Simple, actionable strategies to leverage their experience to help with the budgeting process, planning together for stakeholder input, and collaborating on project success metrics. Today I’ll dive a bit deeper into how an experienced design firm provides valuable insights as you’re putting together a budget for your nonprofit’s web redesign project.

Rethinking the Traditional Policy Report

The conventional strategy for policy reports is to cater to a specialized cadre of industry insiders. This often results in dry, linear documents, interspersed with the requisite stats and charts to support their policy recommendations. While this approach can certainly help get your ideas down on paper, it doesn't do much to get your audience to notice you and your message over the thousands of others vying for their attention.