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Coupons.com sought to cement their category leadership by strengthening brand loyalty and increasing highly-measurable response and performance in their flagship online property.
Following an identity redesign to reposition the business as a premier consumer service brand, a fully re-architected and redesigned Coupons.com, one of the top-100 most visited sites, transformed the company's online revenue engine. Ad campaigns and "SuperSaver" email programs support customer acquisition and keep the customer dialogue going.