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With over 710 locations and four sub-brands, Extended Stay Hotels is the largest hotelier in its category in North America. As Agency of Record for ESH for nearly 3 years, MSDS lead brand strategy, cross-media design and advertising.
Along with repositioning the Extended Stay Hotels brand and developing an integrated brand architecture and design system to support ongoing acquisitions, our interactive team lead usability analysis and redesign of ESH's mission critical website and online acquisition and retention marketing.