The Washington Institute for Near East Policy

Providing Leadership and Dialogue on Middle-East Politics

The leading voice providing critical insight into the challenges of the Middle East, The Washington Institute suffered from a brand image not living up to their respected reputation. Beginning with their 20-year anniversary, MSDS directed rebranding and design for 3 years.

Anchored by a new logo and corporate identity, the organization's new identity extends across print, interactive, and environmental communications. A previously neglected website has since become the central communications hub for the non-profit, dramatically increasing Institute's reach and growing a new generation of engaged audiences.