Nonprofit Web Design, Branding, & Content Strategy

For 15 years, MSDS specialized in brand strategy, user experience, and design for nonprofits, universities and educational institutions—applying our multi-disciplinary Cause-Driven Design® practice to help educate audiences, deepen engagement, strengthen support, and connect the dots between action and impact.


Strengthen Support for Your Vision

Nonprofits and philanthropies have some of the most difficult branding challenges of all: selling a vision of a better future, often for people far removed from our daily lives in sometimes distant places; then deepening audience engagement to advance the mission. For 15 years, we've specialized in nonprofit brand strategy, helping clients bridge the gap between their missions, values and engagement through brand research, positioning and messaging platforms, and visual branding that helps nonprofits stand out—and stand for something .


Make Sure Your Message is Remembered

While a well-designed brand, driven by big ideas is important, for nonprofits and educational institutions that rely on a wide range of content, facts, data and more to educate and engage audiences, content strategy is critical to success. For organizations who need to make sense of volumes of content, messages, and assets, we help focus content strategy on what matters most—the key drivers of your brand, and the interests of their audience. The result is a message that comes across and is remembered

Web Design

Align User Experiences With Your Mission

Nonprofit web sites offer one of the greatest opportunities to reach a wider audience and affect meaningful change at scale. We take a brand-centric approach to interactive, combining expertise in content strategy, UX design, data visualization and conversion-driven design to help tell your story, make clear the facts, strengthen support, and increase donations. The result is user experiences that encourage audiences to stay engaged—making clear connections between issue areas, programs, initiatives, and the greater good.

New & Notable

MSDS Wins Gold and Silver Honors in the 2015 W3 Awards
The results for the 2015 W³ Awards are in, and we're proud to say that MSDS's work with ClimateWorks on their website redesign has been recognized with a Gold award from the W³ Awards in the Environmental Awareness category, while our work with...
Read More
MSDS Sponsors ComNet15 Conference
MSDS is proud to announce our sponsorship of ComNet15 , the annual conference of The Communications Network. The Network expects to host 450+ senior nonprofit and foundation professionals from across the social sector for 3 days of learning,...
Read More
We're Looking for a Developer Apprentice for 2015-2016!
Are you a talented web developer looking to get your hands dirty working on real-world projects? Do you want to work directly with senior staff to learn all the hard and soft skills of the trade? We're looking for one exceptional web developer...
Read More

MSDS Insights

Three Ways to Make Your Website's Images More Powerful
Let’s face it: content development is a pain in the web-development butt. Although seemingly a straightforward task, anyone who has broached the task knows how both nuanced and broad you must be, how provocative and affable, how articulate and...
Read More
Drupal 7 Theming with Twig
Meet Twig The biggest Drupal 8 innovation for front-end developers is use of the Twig template engine. Twig provides a simple and concise syntax for building HTML templates. Here's a snippet of a template in the Drupal 7 theming engine (PHPTemplate...
Read More
How Nonprofit Branding Strengthens Impact: Part 2
In my previous article , I introduced some thinking on the nature of a nonprofit's brand, three characteristics of a compelling nonprofit brand experience, and the six key components of every brand. The big takeaway (hopefully) was that a brand is a...
Read More


Subscribe to RSS - Nonprofits