Moving an Online Deals Pioneer to the Top Shelf

After a decade leading the way on online deals and affiliate marketing, Coupon Craze found itself in an increasingly competitive and rapidly crowded industry teeming with well-financed entrants. They needed to refocus their brand, differentiate themselves, and then develop a new website to push back against the rising tide. We collaborated with Coupon Craze developed a new brand strategy, messaging platform, and visual identity to stand apart from copycat brands, help better connect with business partners, and deliver long-term loyalty from budget-conscious consumers.

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