Revolutionizing American Transportation & Achieving Energy Security

An Equal Appeal to Leaders in Business & Policy

After establishing the Electrification Coalition brand, we worked with the nonprofit on a website strategy to attract and influence their key audiences: leaders in clean-tech, smart-grid, automotive, and energy industries representing the entire value chain of an electrified U.S. transportation system, and policymakers essential to crafting the national legislation to make it a reality.

To help mobilize the EC's audiences into powerful advocates, we focused the EC's site experience on delivering a clear message: a national electrified transportation system will not only boost the economy, it will also strengthen American energy security and improve the environment. Leveraging the EC's influential membership of respected business leaders, the nonprofit's website presents a united front to build bipartisan support for national legislative action critical to success.

A Platform for Policy Insights & Action

To generate bipartisan support for a bold national effort, the Electrification Coaltition’s website clearly lays out priorities for a coordinated, national infrastructure-building effort. A database of reports delivers the detail and data necessary to create traction in Washington DC, with policy recommendations based on in-depth, objective analysis. The site’s Action Center tracks nationwide proposals in support of electrification, and provides tools that empower business audiences to add their voice to the effort.